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ABCs & 123s of Sustainability
Respect for the planet and its people. This is what our Sustainable Clothing Movement is all about. It’s part of our DNA and it matters to everyone who works here. Our team got together to disucss some of the most impactful elements of our sustainability efforts.
Cotton with a Conscience
Ethically-made clothing should be the standard in the apparel industry. But what does it mean when a product is ethically made? It means we consider the impact of our actions and let our values guide our decisions as we make our clothing.
Organic cotton is a great example of our efforts to support ethically-made clothing. It drinks less water, uses rainwater more efficiently, eliminates GMOs and harmful chemicals from your closet, and so much more.
3 Reasons to Vote for Organic Cotton
with Your Next Purchase
with Your Next Purchase
01
SOIL > CLOTHING
- Reduce acidification of land
(and water) by 70% - Regenerate life and
biodiversity in the soil
02
WATER > CLOTHING
- Reduce water consumption
for irrigation by 91% - Reduce dead zones created
by petroleum-based
fertilizers
03
PEOPLE > CLOTHING
- Eliminate GMOs from your closet
and diet (cottonseed oil!) - Transform fields and farms into
safe places to live and play - Our Kids deserve it, damn it!
The History of Our Organic Cotton Initiative
In 1994, our founders attended a textile conference where they met organic cotton suppliers. On the way home from that conference, they called HQ and made the switch to organic cotton on as many styles as they could. Just like that. For them, it was an easy choice. The right choice.
These values still ring true at prAna. This isn’t just an initiative, and we aren’t just getting started. We’ve got a long way to go, but we believe this is the right thing to do for our planet, our oceans, and our land. Make the switch today, support organic cotton with your next purchase.
100% Organic Cotton
In Spring 2018, all cotton we use will be 100% organic.
Replace one conventional cotton tee with an organic cotton tee, and you save 436 liters of water.
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That’s the same as letting the average shower run for 57 minutes
That’s the same as letting the average shower run for 57 minutes
OUR ORGANIC COTTON COLLECTION
Organic cotton is a lightweight, breathable fabric that works well in a variety of styles. From super comfortable basic t-shirts, to our durable performance denim for women and men, place your vote for organic cotton today.
Shop Organic Cotton
Anne
Product Development Manager
“Coming to prAna I knew little aboutorganic cotton and other sustainability
fiber movements in the industry. After
visiting organic cotton farms and
traveling to our Fair Trade factories in
India, I knew this was how I wanted to
spend my career in the apparel industry.”
Richard
Men's Lifestyle Product Developer
“Each employee embodies the values ofprAna. We are the instruments to act
upon the concepts and ideas designed to
improve the apparel industry and
rethink its environmental and social
impact. We are the voice of the brand
expressing our values one garment at a
time while drinking some beers, climbing
rocks, getting lost on a trail, recycling
bottles, petting a shark and stretching
your muscles until they can’t stretch
anymore.”
Sustainable Clothing Movement
We want to fundamentally change the way clothing is made.
We need your help. Find out how you to get involved. learn more
We need your help. Find out how you to get involved. learn more
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