Three people walking with surfboards into the cold waters of Alaska with snow-capped mountains on the horizon.
Sustainability Icon
CLOTHING FOR POSITIVE CHANGE
Join Our Sustainability Movement
From the farm to the factory to our closets, we all have an opportunity to reduce our impact on the environment.

Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made.
Our Sustainability Initiatives
ENVIRONMENT
bluesign®
ENVIRONMENT
Organic Cotton
SOCIAL
Fair Trade Certified
ENVIRONMENT
Recycled Wool
ENVIRONMENT
Responsible Down
What is Sustainable Clothing?
The clothes we wear tell a story. From the fields where our organic cotton and hemp are grown, to the beaches where plastic bottles are harvested, to the chemicals that need to be managed upstream, to the safety and well-being of the people assembling our clothing, there is a rich and inspiring story built into each and every piece we create.

Ultimately, sustainable clothing respects the planet and its people.

When you choose to invest in a piece of our clothing, you are propelling the sustainable clothing movement forward. You are casting a vote for social and environmental responsibility, for transparency, for a fundamental change in the way clothing is made.

This is our environmental heritage and it’s been this way from the beginning. Simply, sustainability is part of our DNA.
two men cut fabric for geo print button-up in a factory in India
Indus Factory, Bangalore, India: prAna Ambassador @nolecossart (middle) connects with the construction of his Graden Shirt.
Quality, durability, and versatility play an integral role in the path to creating clothing sustainably.
All of this adds up to fun, functional apparel that allows you to flex your adventurous spirit without negatively impacting the environment.

Our ultimate goal is to inspire, educate, and outfit your adventures with sustainable clothing.

We do this by investing in people committed to making a fundamental change in the way clothing is made, and forging partnerships with dedicated organizations like Fair Trade, bluesign®, Textile Exchange, Responsible Down Standard, and many more.

Explore the sustainability section of our site to learn more about our approach to creating sustainable clothing, and the people and partnerships we rely on everyday.
This icon represents our collection of sustainable clothing.
Look for our leaf icon to shop sustainably-minded products.
Woman stands above a lush river valley wrapped in a scarf.
Purposeful creation.
Conscious Consumption.
Keep Going: Here’s How
Small changes can make a positive impact. What’s the impact of changing one shirt to organic cotton? Looking for Fair Trade Certified™ products? You could compare it to switching to energy-efficient light bulbs or turning off the faucet as you brush your teeth. Even the smallest changes add up.
Quick & Easy First Steps
Rayon alternatives icon
Consider buying rayon alternatives
Organic cotton icon
Switch to organic cotton
Fair Trade icon
Choose Fair Trade Certified™ products
Cruelty-free icon
Prioritize cruelty-free products
PFC-free icon
Look for PFC-free water-resistant jackets
Progress Not Perfection
We're far from the perfect system, but we know a higher standard exists in the fashion and apparel industry, and we strive for that ideal. In the end, we focus on progress and continue to improve with each year.
two surfers celebrate great waves with lush hills and snow-capped mountains on the horizon
With every sustainably-minded decision, we lessen our impact on the environment everyday, in each piece of clothing we create.
You have to get your hands dirty to grow anything. We promise to dig into the weeds as we continue designing purpose-driven, durable, and versatile clothing for your active lifestyle. We invite you to help cultivate progress and inspire a positive social and environmental impact by asking questions about your closet.

This is our Sustainability Movement.
BY MAILBY EMAIL